The Mitsubishi Electric Story
Our electric past, present and future
Electrification has been part of our vision since the 1970s. See how we've been creating innovative electrified vehicles for over fifty years and get a peek at what might be coming next.
The difference between an electric car and a hybrid
An electric vehicle (EV) is powered only by an electric motor. A hybrid has both an electric motor and a conventional petrol engine. A plug-in Hybrid (PHEV) also has an electric motor and an engine, but the electric motor tends to be more powerful and you can charge the battery using mains electricity.
IT ALL STARTED IN 1970
We’re pioneers in electrification
We believe a more vibrant society can be created through mobility. Throughout our company's history, we've remained resolutely focussed on our mission to create cleaner, safer and more pleasurable forms of transport. So in 1970 we started exploring and developing electric vehicle (EV) technology in earnest.
LAUNCHING THE i-MiEV
The world’s first mass-produced electric vehicle
We launched the world's first mass-produced 100% Electric Vehicle in 2009: the i-MiEV – complete with intelligent technology.
i-MiEV OPERATING SYSTEM (OS)
Powering an intelligent ride
The i-MiEV’s operating system is the nerve-centre of the i-MiEV. It allows the vehicle to perform vital tasks to ensure the drive is efficient, safe and comfortable. It monitors everything from battery status and energy recovery to regenerative braking and cruising range.
PLUG-IN HYBRID SUV
Innovative hybrid technology
Our plug-in hybrid SUV, the Outlander PHEV, has game-changing technology on board, which allows it to transition seamlessly between petrol power and electric power. Where many competitors' vehicles have just one electric motor on board, the Outlander PHEV has two. This makes it deliver the most efficient form of motoring whatever the type of road or conditions, it's also makes this SUV a cheaper and greener form of transport.DISCOVER THE OUTLANDER PHEV
MITSUBISHI ENGELBERG TOURER
Engineering electric excellence
Tackle the elements
The 2017 e-EVOLUTION concept is a high-performance all-electric crossover, with high torque electric motors and Artificial Intelligence. It has a Triple Motor 4WD system and New Generation Active Yaw Control (AYC). Both of which enable drivers to tackle the elements in a way they’ve never before experienced. Discover the future of Mitsubishi Motors through our concept cars.
Always improving your journey
Our mission is to provide better driving experiences for our customers by engineering greener, safer and more enjoyable modes of transport. Take a look at what we're working on and our most recent technological advancements.