The principles that guide our every move.
When you’re a company of our size, you have to have a strong set of beliefs.
So, without further ado, here are ours.
Drive your Ambition
Drive your Ambition is a powerful statement of Mitsubishi Motors Corporation's (MMC) ongoing commitment to the values and aspirations of our drivers.
We are engineers at heart
We’re also humble, genuine and emotional. By this we mean we live in the real world and we’re just like you: we go to work, go to sleep, and dream of great adventures at the weekend. So we understand that the vehicles we create must work for you.
We like to be first. We like to be best
We are pioneers. We’ve been creating innovative vehicles for over 100 years. In 1982, we launched the Shogun. It was the pioneer of a new generation of SUVs that offered sophisticated driving performance at a reasonable price. In 2009, we launched the i-MiEV, the world’s first pure electric car available for the mass market. In 2013, we launched the Outlander PHEV, the world’s first Plug-in Hybrid SUV. We are here to do things that have never been done before. We are dedicated to the advancement of the automotive industry.
We are specialists in electrification technologies
We will continue to develop Electric Vehicle technology. We’ll create cars that offer smoother, quieter rides with powerful acceleration that can travel further on a single charge.
We will never stop innovating
When we launched the Outlander PHEV in 2013, it was the world's first Plug-in Hybrid SUV. We weren't just way ahead of our competitors, the Outlander PHEV represented more than that. It offered a new kind of low cost, low carbon driving. It won Innovation Award in the Car of the Year Japan, 2013-2014. The worldwide attention it received helped to firmly establish the importance of Plug-in Hybrid electric vehicles as the way forward.
We are the leading experts in SUVs and 4WD drive
First came Super Select 4WD. Then came All-Wheel Control which monitors the road and intelligently transfers power to the wheels to improve handling. And in 2005, we introduced Super All-Wheel Control (S-AWC) with four driving modes to provide the ultimate balance of efficiency and control.
Heritage & Evolution
Our designs reflect our heritage of honesty, Japanese craftsmanship and 100 years of automotive experience.
Form Follows Function
Our designs must always be functional. The DYNAMIC SHIELD is the powerful front face of our new vehicles. It improves performance and protects both the car and passengers. On the inside, we've been using a Horizontal Axis design concept across generations of our vehicles. It offers greater visibility across the instrument panel and allows the driver to sense changes in the vehicle or road.