Our philosophy

The principles that guide our every move.

Our beliefs

When you’re a company of our size, you have to have a strong set of beliefs.

So, without further ado, here are ours.

Drive your Ambition

Drive your Ambition is a powerful statement of Mitsubishi Motors Corporation's (MMC) ongoing commitment to the values and aspirations of our drivers.
Old 4wd in the desert

Our company

Our culture builds our reputation

We conduct business with integrity and fairness. We strive to enrich society, while contributing towards the preservation of the global environment.

We are engineers at heart

We’re also humble, genuine and emotional. By this we mean we live in the real world and we’re just like you: we go to work, go to sleep, and dream of great adventures at the weekend. So we understand that the vehicles we create must work for you.

We like to be first. We like to be best

We are pioneers. We’ve been creating innovative vehicles for over 100 years. In 1982, we launched the Shogun. It was the pioneer of a new generation of SUVs that offered sophisticated driving performance at a reasonable price. In 2009, we launched the i-MiEV, the world’s first pure electric car available for the mass market. In 2013, we launched the Outlander PHEV, the world’s first Plug-in Hybrid SUV. We are here to do things that have never been done before. We are dedicated to the advancement of the automotive industry.

We are specialists in electrification technologies

We will continue to develop Electric Vehicle technology. We’ll create cars that offer smoother, quieter rides with powerful acceleration that can travel further on a single charge.

We will never stop innovating

When we launched the Outlander PHEV in 2013, it was the world's first Plug-in Hybrid SUV. We weren't just way ahead of our competitors, the Outlander PHEV represented more than that. It offered a new kind of low cost, low carbon driving. It won Innovation Award in the Car of the Year Japan, 2013-2014. The worldwide attention it received helped to firmly establish the importance of Plug-in Hybrid electric vehicles as the way forward. 

We are the leading experts in SUVs and 4WD drive

First came Super Select 4WD. Then came All-Wheel Control which monitors the road and intelligently transfers power to the wheels to improve handling. And in 2005, we introduced Super All-Wheel Control (S-AWC) with four driving modes to provide the ultimate balance of efficiency and control.
Designer working on rear light

Design Philosophy

Robust & Ingenious

Our designs are rooted our philosophy of robustness and dependability. And we have lofty ambitions: we want our designs to be nothing short of ingenious. They are created with meticulous care and precision and we focus on getting the details right. We call this Mitsubishi-ness.

Heritage & Evolution

Our designs reflect our heritage of honesty, Japanese craftsmanship and 100 years of automotive experience.

Form Follows Function

Our designs must always be functional. The DYNAMIC SHIELD is the powerful front face of our new vehicles. It improves performance and protects both the car and passengers. On the inside, we've been using a Horizontal Axis design concept across generations of our vehicles. It offers greater visibility across the instrument panel and allows the driver to sense changes in the vehicle or road.